Law360 (April 4, 2023, 5:36 PM EDT) — A former cast member of the “Big Brother” reality show hit a deepfake app developer with a proposed class action in California federal court on Monday, accusing the company of violating the Golden State’s rights of publicity statute by swapping users’ faces with celebrities and other renowned California residents without their consent.
In a 17-page complaint, Los Angeles resident Kyland Young, who was a finalist on season 23 of “Big Brother” and starred in the reality show competition “The Challenge: USA,” argues that the Kyiv, Ukraine-based app developer NeoCortext Inc.’s Reface app for smartphones illegally profits off the publicity rights of actors, musicians, athletes, celebrities and other prominent individuals without their consent.
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